Project Brief

THE POWER OF ADVERTISING: CULTURAL AND DESIGN ASPECTS (GROUP)
– 45% of overall marks


Description

Pick an advertisement you’re most dissatisfied with (sound rationale must be given as to why you do not approve this ad, in relation to culture and society). Re-advertise the product/brand. How would you do it? You can explore of all ways possible to produce your ad. Note: You’re not allowed to involve visual nudity (full or partial) in any part of your ad.


Requirements

Conduct your research, development of ideas, miscellaneous sketches and workings in an blog. In this blog, you are to show the progress of your work during tutorials.

At the end, produce a final report in the blog (about 500 – 700 words) that contains:
1. brief introduction and description about the advertisement
2. its purpose
3. its relation to the culture and society it was made for
4. why do you see the need for change
5. how different and effective is your idea in relation to culture and consumerism
6. short rationale of your work
7. sources of research (bibliography, reference cited and picture credits)

The outcome of your version of the advertisement is limitless in creativity but as a designer (regardless IMD or GCD), you are to take into consideration the cultural, societal and maybe political impacts and design implementations to re-create a more successful advertisement that suits that particular culture.

Upload your final artwork in the blog.


Submission

• Presentation of your blog (research, idea development, sketches, final art work – the advertisement)
• Please send the link to your lecturer’s email address (jinchi.yip@taylors.edu.my)
• Duration of Assignment effective from briefing date
• Week 7 (19 Oct) to Week 12 (07 Dec) – 6 weeks* *The duration does not include mid-semester break (12 Nov – 16 Nov)

DEADLINE Week 12 (Friday, 07 Dec 2012, 2pm)

Assessment

• Relevance, scope of research and application of references (reference list, picture credits, general citation)
• Communication (clarity of ideas, creativity, exploration, message conveyance)
• Application of knowledge (analytical & critical thinking)
• Team work and cooperation