First draft of one of the ideas we've got.
Through out the ad, there would not be much talking going on except in the background or when relevant. This ad is designed to not give away that it is a ramadan ad right from the very beginning, but keep the audience in suspense until the ad reaches its climax where the call for magrib prayer is heard and the group of ethnically diverse Malaysians break their fast. Before this, it would appear as if they were just hanging out and having a good time catching up and no clue about their religious background are given away.
The ad ends with a 'Selamat Berpuasa' from these Malaysians one by one :)
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